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Video: What is a Stock Split?
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Digital Media Solutions is a holding company. Through its subsidiaries, Co. is a provider of technology enabled digital performance advertising solutions connecting consumers and advertisers. Co. has organized its operations into three reportable segments: Brand Direct, Marketplace and Technology Solutions. The Brand Direct reportable segment consists of services delivered against an advertiser's brand, while the Marketplace reportable segment is made up of services delivered directly against the DMS brand. In the Technology Solutions reportable segment, services provided by DMS include software services and digital media services that are managed on behalf of the customer. According to our DMS stock split history records, DMS has had 1 split. | |
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DMS (DMS) has 1 split in our DMS stock split history database. The split for DMS took place on August 29, 2023. This was a 1 for 15 reverse split, meaning for each 15 shares of DMS owned pre-split, the shareholder now owned 1 share. For example, a 1000 share position pre-split, became a 66.6666666666667 share position following the split.
When a company such as DMS conducts a reverse share split, it is usually because shares have fallen to a lower per-share pricepoint than the company would like. This can be important because, for example, certain types of mutual funds might have a limit governing which stocks they may buy, based upon per-share price. The $5 and $10 pricepoints tend to be important in this regard. Stock exchanges also tend to look at per-share price, setting a lower limit for listing eligibility. So when a company does a reverse split, it is looking mathematically at the market capitalization before and after the reverse split takes place, and concluding that if the market capitilization remains stable, the reduced share count should result in a higher price per share.
Looking at the DMS stock split history from start to finish, an original position size of 1000 shares would have turned into 66.6666666666667 today. Below, we examine the compound annual growth rate — CAGR for short — of an investment into DMS shares, starting with a $10,000 purchase of DMS, presented on a split-history-adjusted basis factoring in the complete DMS stock split history.
Growth of $10,000.00
Without Dividends Reinvested
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Start date: |
04/17/2018 |
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End date: |
09/25/2023 |
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Start price/share: |
$143.25 |
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End price/share: |
$2.74 |
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Dividends collected/share: |
$0.00 |
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Total return: |
-98.09% |
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Average Annual Total Return: |
-51.66% |
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Starting investment: |
$10,000.00 |
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Ending investment: |
$191.17 |
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Years: |
5.44 |
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Date |
Ratio |
08/29/2023 | 1 for 15 |
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