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 Video: What is a Stock Split?
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| Alphabet is a holding company. Co. has two segments: Google and Other Bets. Google includes Co.'s main products such as Ads, Android, Chrome, Google Cloud, Google Maps, Google Play, Hardware (including Nest), Search, and YouTube. Co. provides a range of products across screens and formats. Also, Co. delivers both performance advertising and brand advertising. Other Bets includes businesses such as Access, Calico, CapitalG, GV, Verily, Waymo, and X. Other Bets primarily engages in the sale of internet and TV services through Access as well as licensing and research and development services through Verily. According to our Alphabet stock split history records, Alphabet has had 2 splits. |
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Alphabet (GOOG) has 2 splits in our Alphabet stock split history database. The first split for GOOG took place on March 27, 2014. This was a 2002 for 1000 split, meaning for each 1000 shares of GOOG owned pre-split, the shareholder now owned 2002 shares. For example, a 1000 share position pre-split, became a 2002 share position following the split. GOOG's second split took place on April 27, 2015. This was a 10027455 for 10000000 split, meaning for each 10000000 shares of GOOG owned pre-split, the shareholder now owned 10027455 shares. For example, a 2002 share position pre-split, became a 2007.496491 share position following the split.
When a company such as Alphabet splits its shares, the market capitalization before and after the split takes place remains stable, meaning the shareholder now owns more shares but each are valued at a lower price per share. Often, however, a lower priced stock on a per-share basis can attract a wider range of buyers. If that increased demand causes the share price to appreciate, then the total market capitalization rises post-split. This does not always happen, however, often depending on the underlying fundamentals of the business. Looking at the Alphabet stock split history from start to finish, an original position size of 1000 shares would have turned into 2007.496491 today. Below, we examine the compound annual growth rate — CAGR for short — of an investment into Alphabet shares, starting with a $10,000 purchase of GOOG, presented on a split-history-adjusted basis factoring in the complete Alphabet stock split history.
Growth of $10,000.00
Without Dividends Reinvested
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| Start date: |
03/27/2014 |
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| End date: |
12/04/2019 |
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| Start price/share: |
$556.93 |
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| End price/share: |
$1,320.54 |
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| Dividends collected/share: |
$0.00 |
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| Total return: |
137.11% |
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| Average Annual Total Return: |
16.38% |
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| Starting investment: |
$10,000.00 |
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| Ending investment: |
$23,716.76 |
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| Years: |
5.69 |
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| Date |
Ratio |
| 03/27/2014 | 2002 for 1000 | | 04/27/2015 | 10027455 for 10000000 |
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